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ICP (X-Men)
Vietnam
Category
Personal Care
Active Year
2001-present
Founders
Phan Qu?c C�ng
Website
Estimated Brand Value (2024)
$100 million
Net Promotion Score (NPS) (2024)
43
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading personal care brand with a focus on men's grooming products
Customers' Perceptions
High brand loyalty and strong market presence, but competition from multinational brands is increasing
Target Customers
Men, retailers, and personal care distributors
Key Competitors
Unilever, P&G, L'Or�al Vietnam
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