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Icebreaker
New Zealand
Category
Retail, Outdoor Apparel
Active Year
1995 - Present
Founders
Jeremy Moon
Website
Estimated Brand Value (2024)
$800 million
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic New Zealand outdoor clothing brand known for its high-quality merino wool products and commitment to sustainability
Customers' Perceptions
Icebreaker is well-loved for its high-quality merino wool outdoor clothing, making it a favorite among outdoor enthusiasts in New Zealand. Customers appreciate the quality and sustainability but sometimes find the prices higher than other outdoor brands.
Target Customers
Outdoor enthusiasts, hikers, and eco-conscious individuals seeking high-quality and sustainable merino wool outdoor clothing.
Key Competitors
Kathmandu, Macpac, Smartwool
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