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Hong Leong Group
Malaysia
Category
Conglomerate
Active Year
1963-present
Founders
Quek Leng Chan
Website
Estimated Brand Value (2024)
$8.0 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading diversified conglomerate known for financial services, manufacturing, and property
Customers' Perceptions
High customer satisfaction due to variety and quality, but competition from other conglomerates is increasing
Target Customers
Government agencies, industrial users, real estate investors
Key Competitors
Sime Darby, YTL Corporation, DRB-HICOM
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