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Hartono Elektronika

Indonesia

Category

Electronics & Retail

Active Year

1978-present

Founders

Kuncoro Wibowo

Website

Estimated Brand Value (2024)

$500 million

Net Promotion Score (NPS) (2024)

48

Customers Satisfaction (1-10) (2024)

8.4/10

Unique Selling Proposition (USP)

Leading electronics retailer known for quality products and customer service

Customers' Perceptions

High customer satisfaction due to variety and service quality, but competition from online retailers is increasing

Target Customers

Households, tech-savvy consumers, businesses

Key Competitors

Electronic City, Best Denki, Tokopedia

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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