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Hanjin Group
South Korea
Category
Conglomerate
Active Year
1945-present
Founders
Cho Choong-hoon
Website
Estimated Brand Value (2024)
$12 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Major logistics and transportation conglomerate
Customers' Perceptions
Hanjin Group is respected for its global logistics and transportation services, particularly through Korean Air and Hanjin Shipping. Customers trust the brand for reliability but sometimes criticize the service quality.
Target Customers
Industrial clients, businesses, and government agencies seeking reliable and global logistics and transportation services.
Key Competitors
Hyundai Merchant Marine, CJ Logistics, Sinotrans
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