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Formway Furniture
New Zealand
Category
Manufacturing, Furniture
Active Year
1956 - Present
Founders
New Zealand Founders
Website
Estimated Brand Value (2024)
$100 million
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading furniture design and manufacturing company known for its innovative and ergonomic office furniture
Customers' Perceptions
Formway Furniture is respected for its innovation in furniture design, particularly in the area of ergonomic office furniture. Clients appreciate the quality but sometimes find the prices higher than competitors.
Target Customers
Businesses, government agencies, and interior designers seeking innovative and ergonomic office furniture solutions.
Key Competitors
Steelcase, Herman Miller, Haworth
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