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Fonterra
New Zealand
Category
Dairy Products
Active Year
2001 - Present
Founders
New Zealand Dairy Farmers (Co-operative)
Website
Estimated Brand Value (2024)
$11 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Global dairy company known for its high-quality dairy products and commitment to sustainability
Customers' Perceptions
Fonterra is respected for its role as a global leader in dairy, offering high-quality products and a strong commitment to sustainability. Customers appreciate the quality but sometimes find the prices higher than other dairy brands.
Target Customers
Health-conscious individuals, families, and food manufacturers seeking reliable and high-quality dairy products.
Key Competitors
Synlait, Tatua, Westland Milk Products
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