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Fantastic Furniture
Australia
Category
Furniture & Retail
Active Year
1989-present
Founders
Paul Harding & Jonathan De Jong
Website
Estimated Brand Value (2024)
$400 million
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Popular furniture retailer known for its affordable and durable products
Customers' Perceptions
Fantastic Furniture is well-liked for its affordable and durable furniture, making it a popular choice for Australian households. Customers appreciate the value for money but sometimes find the product designs less stylish than competitors.
Target Customers
Budget-conscious consumers, families, and first-time home buyers seeking affordable and durable furniture.
Key Competitors
Freedom Furniture, Amart Furniture, IKEA
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