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Eisai Co., Ltd.
Japan
Category
Pharmaceuticals
Active Year
1941-present
Founders
Haruo Naito
Website
Estimated Brand Value (2024)
$10 billion
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Leading pharmaceutical company known for quality and innovation
Customers' Perceptions
High customer satisfaction due to product effectiveness and brand reputation, but competition from other pharmaceutical companies is increasing
Target Customers
Healthcare providers, patients, government agencies
Key Competitors
Takeda Pharmaceutical, Astellas Pharma, Otsuka Pharmaceutical
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