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East Coast Lagoon Food Village
Singapore
Category
Food & Beverage
Active Year
1977-present
Founders
Government of Singapore
Website
Estimated Brand Value (2024)
$20 million
Net Promotion Score (NPS) (2024)
52
Customers Satisfaction (1-10) (2024)
8.6/10
Unique Selling Proposition (USP)
Popular hawker center known for seafood and beachside location
Customers' Perceptions
High customer satisfaction due to variety and ambiance, but competition from other hawker centers is increasing
Target Customers
Local food enthusiasts, tourists, families
Key Competitors
Newton Food Centre, Changi Village Hawker Centre, Old Airport Road Food Centre
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