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Dongbu Insurance
South Korea
Category
Insurance
Active Year
1962-present
Founders
DB Group
Website
Estimated Brand Value (2024)
$6 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Leading insurance provider known for its comprehensive coverage and customer service
Customers' Perceptions
Dongbu Insurance is respected for its wide range of insurance products, offering comprehensive coverage and strong customer support. Clients trust the brand but sometimes find the premiums higher than competitors.
Target Customers
Individuals, families, and businesses seeking reliable and comprehensive insurance coverage and financial planning services.
Key Competitors
Samsung Fire & Marine Insurance, Hyundai Marine & Fire Insurance, KB Insurance
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