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Dohome
Thailand
Category
Retail
Active Year
1983-present
Founders
Adisorn Sombatthummasiri
Website
Estimated Brand Value (2024)
$800 million
Net Promotion Score (NPS) (2024)
48
Customers Satisfaction (1-10) (2024)
8.4/10
Unique Selling Proposition (USP)
Leading home improvement retailer known for variety and quality products
Customers' Perceptions
High customer satisfaction due to product variety and accessibility, but competition from other home improvement stores is increasing
Target Customers
Homeowners, contractors, DIY enthusiasts
Key Competitors
HomePro, Global House, Thai Watsadu
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