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David Jones
Australia
Category
Retail & Department Stores
Active Year
1838-present
Founders
David Jones
Website
Estimated Brand Value (2024)
$1.5 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Premium department store known for its wide selection of luxury brands and high-end products
Customers' Perceptions
David Jones is admired for its extensive range of luxury brands and high-end products, making it a go-to destination for premium shopping. Customers appreciate the quality but sometimes find the prices higher than other department stores.
Target Customers
Affluent consumers, luxury shoppers, and tourists seeking a premium shopping experience.
Key Competitors
Myer, Harrods, Neiman Marcus
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