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Chowking
Philippines
Category
Food & Beverage
Active Year
1985-present
Founders
Robert Kuan
Website
Estimated Brand Value (2024)
$800 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading fast-food chain known for quality Chinese-Filipino dishes
Customers' Perceptions
High customer satisfaction due to product quality and affordability, but competition from other fast-food chains is increasing
Target Customers
Budget-conscious consumers, young adults, families
Key Competitors
Jollibee Foods Corporation, McDonald's Philippines, Mang Inasal
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