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Central Group
Thailand
Category
Retail
Active Year
1947-present
Founders
Tiang Chirathivat
Website
Estimated Brand Value (2024)
$20 billion
Net Promotion Score (NPS) (2024)
52
Customers Satisfaction (1-10) (2024)
8.6/10
Unique Selling Proposition (USP)
Leading retail and real estate conglomerate known for luxury malls and commercial properties
Customers' Perceptions
High-quality developments with strong brand recognition, but competition from other retail developers is increasing
Target Customers
High-net-worth individuals, luxury consumers, expatriates
Key Competitors
Siam Piwat, The Mall Group, TCC Land
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