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Canterbury of New Zealand
New Zealand
Category
Retail, Sports Apparel
Active Year
1904 - Present
Founders
John Lane, Pringle Walker, Alfred Rudkin
Website
Estimated Brand Value (2024)
$300 million
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic sportswear brand known for its high-quality rugby apparel and activewear
Customers' Perceptions
Canterbury of New Zealand is well-regarded for its high-quality rugby apparel, making it a favorite among athletes and sports enthusiasts. Customers appreciate the durability but sometimes find the prices higher than other sportswear brands.
Target Customers
Rugby players, sports enthusiasts, and fitness-conscious individuals seeking durable and high-quality sportswear.
Key Competitors
Adidas, Nike, Under Armour
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