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BurgerFuel
New Zealand
Category
Food & Beverage, Restaurant Chain
Active Year
1995 - Present
Founders
Chris Mason
Website
Estimated Brand Value (2024)
$150 million
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Popular fast-casual restaurant chain known for its gourmet burgers and unique branding
Customers' Perceptions
BurgerFuel is well-liked for its gourmet burgers and unique branding, making it a popular choice among New Zealand consumers. Customers appreciate the quality but sometimes find the prices higher than other burger chains.
Target Customers
Young adults, families, and burger enthusiasts seeking gourmet and unique burger dining experiences.
Key Competitors
McDonald's, Wendy's, Burger King
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