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Bupa Australia
Australia
Category
Health Insurance
Active Year
2002-present
Founders
Bupa Group
Website
Estimated Brand Value (2024)
$6 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Leading health insurance provider known for its comprehensive coverage and customer service
Customers' Perceptions
Bupa is well-regarded for its comprehensive health insurance plans and strong customer service, making it a popular choice among Australians. Customers appreciate the coverage but sometimes find the premiums higher than competitors.
Target Customers
Individuals, families, and young professionals seeking reliable and comprehensive health insurance options.
Key Competitors
Medibank, NIB, HCF
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