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Briscoe Group
New Zealand
Category
Retail, Homeware
Active Year
1862 - Present
Founders
Rod Duke (current)
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Major retail company known for its wide range of homeware, sporting goods, and outdoor products
Customers' Perceptions
Briscoe Group is popular for its extensive range of homeware and sporting goods, making it a go-to destination for New Zealand consumers. Customers appreciate the variety but sometimes find the product quality inconsistent.
Target Customers
Families, homeowners, and sports enthusiasts seeking affordable homeware, sporting goods, and outdoor products.
Key Competitors
The Warehouse Group, Mitre 10, Rebel Sport
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