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Bonchon Chicken
South Korea
Category
Food & Beverage
Active Year
2002-present
Founders
Jinduk Seh
Website
Estimated Brand Value (2024)
$600 million
Net Promotion Score (NPS) (2024)
72
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Popular fried chicken chain known for its crispy and flavorful chicken
Customers' Perceptions
Bonchon Chicken is loved for its crispy and flavorful fried chicken, making it a favorite among families and young adults. Customers enjoy the taste but sometimes find the prices higher than other fried chicken chains.
Target Customers
Families, young adults, and fried chicken enthusiasts seeking tasty and crispy fried chicken.
Key Competitors
Kyochon, BHC Chicken, BBQ Chicken
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