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Boncaf�
Singapore
Category
Food & Beverage
Active Year
1962-present
Founders
Bonny Fernandes
Website
Estimated Brand Value (2024)
$150 million
Net Promotion Score (NPS) (2024)
52
Customers Satisfaction (1-10) (2024)
8.6/10
Unique Selling Proposition (USP)
Leading coffee brand known for quality and heritage
Customers' Perceptions
High brand loyalty with strong market presence, but competition from other coffee brands is increasing
Target Customers
Coffee lovers, local food establishments, retailers
Key Competitors
Ho Tit Coffee Powder Factory, Killiney Kopitiam, Ya Kun Kaya Toast
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