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Berlian Laju Tanker
Indonesia
Category
Shipping
Active Year
1981-present
Founders
Henry Halim
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading shipping company known for reliable and efficient tanker services
Customers' Perceptions
High customer satisfaction due to reliability and safety, but competition from other shipping companies is increasing
Target Customers
Oil companies, chemical manufacturers, exporters
Key Competitors
Samudera Indonesia, Meratus Line, Temas Line
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