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2degrees
New Zealand
Category
Telecommunications
Active Year
2001 - Present
Founders
Tex Edwards
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Popular telecommunications provider known for its affordable mobile and broadband plans
Customers' Perceptions
2degrees is well-liked for its affordable mobile and broadband plans, making it a popular choice among New Zealand consumers. Customers appreciate the value but sometimes find the network coverage less extensive than competitors.
Target Customers
Young professionals, families, and businesses seeking affordable and reliable mobile and broadband services.
Key Competitors
Spark New Zealand, Vodafone New Zealand, Skinny Mobile
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