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Toys and Games
Consumer Goods
Overview
The toys and games industry in Asia caters to a wide range of age groups, producing both traditional toys and digital games, with a strong emphasis on innovation and licensing.
Products/ Services
Products and services include action figures, board games, video games, educational toys, and mobile gaming apps.
Market Segmentation
The market is segmented by product type (traditional, digital), by age group (children, teenagers, adults), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Bandai Namco (Japan), Nintendo (Japan), LEGO (Asia Operations), Mattel (Asia Operations), Tencent Games (China).
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