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Social Commerce
E-commerce
Overview
Social commerce combines e-commerce with social media platforms, allowing users to purchase products directly through social networks.
Products/ Services
Products and services include in-app purchases, shoppable posts, social media marketplaces, and influencer-driven sales.
Market Segmentation
The market is segmented by platform (Facebook, Instagram, WeChat), by product type (fashion, electronics, beauty products), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
WeChat (China), Xiaohongshu (China), LINE (Japan, Taiwan), Meesho (India), TikTok Shop (Asia).
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