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Restaurant Chains
Food & Beverage
Overview
Restaurant chains in Asia operate multiple outlets under the same brand, offering consistent food quality and service, catering to diverse consumer tastes with both local and international cuisine.
Products/ Services
Products and services include fast food, casual dining, fine dining, and quick-service restaurants.
Market Segmentation
The market is segmented by cuisine type (local, international, fusion), by service type (fast food, casual dining, fine dining), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Yum! Brands (Asia Operations), McDonald's (Asia Operations), Jollibee (Philippines), Haidilao (China), Din Tai Fung (Taiwan).
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