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OTT (Over-the-Top) Media Services
Entertainment and Media
Overview
OTT media services in Asia deliver video content directly to viewers over the internet, bypassing traditional cable and satellite TV, offering both live and on-demand content.
Products/ Services
Products and services include video-on-demand (VOD) services, live streaming, original content production, and subscription packages.
Market Segmentation
The market is segmented by content type (movies, TV shows, live sports), by revenue model (subscription, ad-supported, hybrid), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Netflix (Asia Operations), Hotstar (India), iQIYI (China), Viu (Hong Kong), Hulu Japan (Japan).
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