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Online Retail Platforms
E-commerce
Overview
Online retail platforms enable consumers to purchase goods and services via the internet, significantly impacting the traditional retail industry.
Products/ Services
Products and services include e-commerce marketplaces, direct-to-consumer platforms, social commerce, and B2C marketplaces.
Market Segmentation
The market is segmented by product type (electronics, apparel, groceries), by region (East Asia, Southeast Asia, South Asia), and by business model (marketplace, direct-to-consumer).
Key Players (in Asia)
Alibaba (China), Rakuten (Japan), Flipkart (India), Shopee (Singapore), Tokopedia (Indonesia).
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