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Omnichannel Retailing
Retail Services
Overview
Omnichannel retailing in Asia integrates multiple shopping channels (online, mobile, in-store) to create a seamless customer experience, driven by the region's growing digital economy.
Products/ Services
Products and services include e-commerce platforms, mobile apps, in-store technology, and customer engagement tools.
Market Segmentation
The market is segmented by retail type (fashion, electronics, groceries), by channel (online, offline, mobile), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Alibaba (China), JD.com (China), Myntra (India), Lazada (Southeast Asia), Rakuten (Japan).
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