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Mobile Commerce
E-commerce
Overview
Mobile commerce involves purchasing goods and services through mobile devices, a rapidly growing segment of the e-commerce market in Asia.
Products/ Services
Products and services include mobile shopping apps, mobile payment solutions, mobile wallets, and location-based services.
Market Segmentation
The market is segmented by product type (digital goods, physical goods), by region (East Asia, Southeast Asia, South Asia), and by payment method (mobile wallets, direct carrier billing).
Key Players (in Asia)
Alipay (China), Paytm (India), GrabPay (Singapore), GoPay (Indonesia), Line Pay (Japan).
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