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Functional Beverages
Food & Beverage
Overview
Functional beverages in Asia offer health benefits beyond basic nutrition, often including ingredients like vitamins, minerals, herbs, and probiotics, catering to health-conscious consumers.
Products/ Services
Products and services include energy drinks, sports drinks, fortified waters, and wellness shots.
Market Segmentation
The market is segmented by function (energy, hydration, immunity), by distribution channel (supermarkets, convenience stores, online), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Red Bull (Asia Operations), Yakult (Japan), Pocari Sweat (Japan), Coca-Cola (Asia Operations), Suntory (Japan).
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