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Fast-Moving Consumer Goods (FMCG)
Consumer Goods
Overview
FMCG companies in Asia produce and distribute products that are sold quickly and at a relatively low cost, including food and beverages, personal care items, and household products.
Products/ Services
Products and services include packaged foods, beverages, personal care products, cleaning products, and over-the-counter medicines.
Market Segmentation
The market is segmented by product type (food, beverages, personal care, household products), by distribution channel (online, offline, direct-to-consumer), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Unilever (Asia Operations), Nestl� (Asia Operations), Procter & Gamble (Asia Operations), Marico (India), Hindustan Unilever (India).
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