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Edutainment
Education and EdTech
Overview
Edutainment in Asia blends education with entertainment, creating engaging content that educates through games, videos, and interactive experiences, targeting children and young learners.
Products/ Services
Products and services include educational games, interactive storybooks, learning apps, and educational videos.
Market Segmentation
The market is segmented by content type (games, videos, apps), by age group (toddlers, children, teens), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
BYJU's (India), Tencent Education (China), Kahoot! (Asia Operations), LeveTop (China), KooBits (Singapore).
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