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Direct-to-Consumer Brands
Consumer Goods
Overview
Direct-to-consumer (D2C) brands in Asia are companies that sell products directly to consumers, bypassing traditional retail channels, leveraging e-commerce platforms for growth.
Products/ Services
Products and services include personalized products, subscription boxes, branded e-commerce stores, and customer engagement platforms.
Market Segmentation
The market is segmented by product category (apparel, electronics, beauty), by region (East Asia, Southeast Asia, South Asia), and by customer demographic (youth, middle-aged, seniors).
Key Players (in Asia)
Zivame (India), Nykaa (India), Charles & Keith (Singapore), Pomelo (Thailand), Lenskart (India).
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