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Direct-to-Consumer (D2C) Brands
E-commerce
Overview
D2C brands in Asia are companies that sell products directly to consumers, bypassing traditional retail channels. This model has gained popularity due to the rise of e-commerce.
Products/ Services
Products and services include personalized products, subscription boxes, online shopping platforms, and brand-specific e-commerce stores.
Market Segmentation
The market is segmented by product category (apparel, electronics, beauty), by region (East Asia, Southeast Asia, South Asia), and by customer demographic (youth, middle-aged, seniors).
Key Players (in Asia)
Zivame (India), Nykaa (India), Charles & Keith (Singapore), Pomelo (Thailand), Lenskart (India).
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