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Digital Advertising
Entertainment and Media
Overview
Digital advertising in Asia involves promoting products and services through online channels, including search engines, social media, and display networks, with a focus on targeting and analytics.
Products/ Services
Products and services include search engine marketing (SEM), social media ads, display advertising, and programmatic advertising.
Market Segmentation
The market is segmented by ad format (search, display, social), by industry (retail, finance, automotive), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
Google Ads (Asia Operations), Baidu Ads (China), Facebook Ads (Asia Operations), Alibaba Marketing (China), TikTok Ads (Asia Operations).
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