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Customer Loyalty Programs
Luxury & Lifestyle
Overview
Customer loyalty programs in Asia are designed to retain customers and encourage repeat business by offering rewards, discounts, and special privileges, tailored to consumer preferences.
Products/ Services
Products and services include points-based programs, tiered membership, discounts, and exclusive offers.
Market Segmentation
The market is segmented by industry (retail, hospitality, travel), by program type (points, tiered, cashback), and by region (East Asia, Southeast Asia, South Asia).
Key Players (in Asia)
AirAsia BIG Loyalty (Southeast Asia), Shangri-La Golden Circle (Asia Operations), GrabRewards (Southeast Asia), Ponta (Japan), Watsons Club (Asia Operations).
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