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Trade Promotion Strategy
Planning and executing promotions that encourage retailers to stock and promote specific products, often involving discounts or incentives.
Implications
A plan for using trade promotions effectively to achieve business objectives, such as increasing product distribution, boosting sales, or launching new products.
Example
General Mills� trade promotion strategy includes offering seasonal discounts and incentives to retailers to ensure its cereals are prominently displayed during peak shopping periods.
Related Terms
Trade Promotion Strategy focuses on planning promotions for trade partners, while Marketing Strategy encompasses broader efforts to reach consumers and drive sales.
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