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Sales Role Specialization
The division of sales tasks into specialized roles (e.g., lead generation, closing, account management) to improve efficiency and expertise.
Implications
The division of the sales team into specific roles focused on different aspects of the sales process, such as lead generation, closing, or customer success.
Example
Salesforce has specialized roles for account executives, customer success managers, and lead generation specialists, allowing each rep to focus on their strengths.
Related Terms
Role Specialization focuses on dividing responsibilities, while Sales Role Optimization ensures that these roles are structured effectively.
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