Long Tail Strategy
Focusing on a large number of niche products that individually sell in small quantities but collectively contribute significantly to overall sales, often facilitated by e-commerce.
Implications
A business strategy that focuses on selling a large number of unique, niche products in small quantities, rather than focusing on a small number of high-demand items, often used in e-commerce and digital content distribution to reach diverse customer segments, relevant in marketing and sales strategies.
Example
Example: An online bookstore adopts a long tail strategy by offering a vast selection of rare, out-of-print, and niche titles, catering to a wide range of reader interests and generating steady sales from a diverse customer base.
Related Terms
Different from a mass market strategy, which focuses on high-volume sales of popular products, a long tail strategy leverages the broad reach of digital platforms to sell many niche items to a wide audience.
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